- 7.3 -

The power of spreading the word and raising awareness

You may have developed the best imaginable software and come up with the most beautiful design ever, but these alone don’t assure success. If no one finds out about your company and your fantastic offerings, all your great work is for nothing.

This is why you must be very bright and energetic about your marketing, PR, sales and general promotion. In the next section we’ll cover the basics of these vital tools.

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