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Examples: Facebook and freeware, just to get started

A new idea can have a life of its own, and sometimes should be treated that way. When you have a brilliant idea, it often seems that you can make it even more unique if you add to it or build upon it. This could mean developing parallel ideas that fit under the umbrella of the core idea. It could possibly lead to adjusting your company’s core idea and adjusting the marketing and traffic channels. All of this could make your business even more successful and valuable.

Example: Facebook

The original and main idea behind Facebook was to connect people. As the idea rolled out and people began using it, it quickly became clear that Facebook’s value would not be based on advertising revenue, but on the fact that they had connected the whole world – and in the process, gathered an enormous amount of information about their users. It is its collection of interconnections, relationships and information that make Facebook unique.

Example: freeware

Many companies have started out with a brilliant idea or product, superior to any competitor’s. Then, just as they begin to gain recognition and respect, and start rolling in the profits, they make their product available to anyone, as a free download. And what happens next? They begin earning real money on other products and services, parallel to their original (now free) offering.

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