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How to Get Your Prices Right the First Time

To get an overall idea of current market prices for your type of product, examine what your most direct competitors are charging. Potential customers focused on price will be doing this already.

Clearly, your objective in pricing should be to make your prices more attractive than your competition. This might mean introducing a pricing structure that’s geared to how much the customer uses your product or service, rather than charging a fixed price. It could mean adopting a simpler price model than your competitors, and so increasing your appeal, since “simpler” is almost always a big winner among customers.

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