The brilliant idea is a product or company that is like a diamond: unique, priceless and valuable to its customers. In other words you have built something that nobody else has and you’re getting paid for it.
Though it can take months or even years to create, develop and refine a brilliant idea, a company founded on such an idea has many advantages:
1. Profit optimization without competition in your market
2. Extremely difficult for competitor to copy you
3. Your company’s value increases in the eyes of investors