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Brilliant ideas have a breakthrough within six months

Even though there are exceptions to the rule, a good idea is generally proven to be a brilliant idea when it can show six months of increasing cash flow, customer base and positive customer feedback. Once that sort of track record has been established, it makes sense to increase your marketing budget, pouring it into activities that will boost your stream of new customers even higher. AdWords campaigns, more SEO, affiliate programs, new or expanded partnerships and so on – there are many avenues available for new sign-up streams and increasing flow in existing ones.

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