- 3.2.1 -

How your competitors get customers

As a vital part of testing just how brilliant your idea really is, you have to sort out how customers will find, access and use the products and services you plan to offer.

How will you catch their attention, and inspire them with a desire for your offering which is strong enough to make them part with their hard-earned money? How will you reach them, not just with advertising, but also on a deeper level, such as through content marketing? Again, your best course is to take inspiration from your competition – examine, analyze and learn from their best practices.

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