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1 Make Your Company Special and Unique

Welcome to the world of differentiating your online company. By “differentiating,” I mean making your company stand out from all others. First, it will stand out because your products and services are distinctly different from those of any other company. Second, because your company itself is different – in positive and powerfully appealing ways.

This book gives you a “recipe” for creating, developing and maintaining an online company that is founded on a unique and well-differentiated idea. The recipe is based on years and years of exploration, experimentation and experience as a se- rial entrepreneur. It’s being written after extensive study of a wide range of online companies – some that were successful and sold for billions, and others that ended in bankruptcy.

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